Organic, Shmorganic? Not so fast..
If you haven't read it, run — don't walk — to your local bookstore and buy Michael Pollan's brilliant new book, The Omnivore's Dilemna. Go. Now. I'll wait till you return. Better yet, go to Amazon and get it, and then come back to this blog.
Good work. Pollan's book — which I quoted heavily in my forthcoming book, "The 150 Healthiest Foods in the World" (coming soon to a bookstore near you... soon, as in Christmas 2006) — is the first really thorough journalistic exploration (notice I didn't say "exposé") of what "organic" really means — and doesn't mean — in today's marketplace. (Pollan himself is becoming an amazing resource for people who care about what they put into their bodies. Check out his website — especially his articles and links.)
Michael, if you're reading this, I'm a huge fan! Meanwhile, here's the cliff note version: As organic becomes "Wal-Mart-ized," the standards for what the term means are bound to go slack. And it's not just Wal-Mart that's going to drive the definition of the term "organic" down the inevitable path to meaningless — where it can join "natural" in etymological purgatory. It's also Whole Foods.
Why? Because the very nature of producing and distributing huge volumes of food across huge distances for large consumer populations — as Whole Foods does, though obviously on a way more "niche-y" scale than Wal-Mart — requires production methods that simply fly in the face of everything organic is supposed to stand for. So you have what Pollan calls "big organic." And you also have the Orwellian experience of seeing foods like "Organic Cocoa Krispies."
There is a huge difference between the organic movement and the organic industry. The movement for organic food was fueled by two things — One: A deep desire on behalf of consumers to feed their families actual food rather than food products — and Two: A backlash against the increasing chemicalization of everything that we put into our mouths. "Organic" conjured up images of small, sustainable family farms where chickens ran free and eggs were collected from happy hens, pasture-grazing cows were milked by hand, and fruits and vegetables were grown in rotation out in Aunt Ella's garden. Now, with the co-opting of labels and the wheeling-dealing of lobbyists and Political Action Committees, "free range" may — if you're lucky — mean that the chicken in question got to see the outdoors maybe once in its short miserable life.
The New York Times today — Saturday July 29 — had an article in the business section called What Does Organic Really Mean? I can see the handwriting on the wall — the backlash against organic is already starting, even before the movement has defined itself and gotten its legs. The writer, MP Dunleavey, had some good points — the meaningless of "organic" salmon, the now-legal inclusion of 38 synthetic ingredients in some organic products due to persuasive lobbying on behalf of the food industry, the general untrustworthiness of many of the "eco-friendly" labels. But I fear that too much of this "backlash journalism" is going to lead to the far-too-quick conclusion — in this sound-byte mad culture of ours — that organic "is just a crock."
And that would be a big mistake.
Yes, there are problems with the labeling. Yes there are huge business interests working very very hard behind the scenes to water down some of the regulations. Yes organic by itself is not as meaningful a label as we would like — for example, beef that has been fed "organic grain" is still grain-fed and not grass-fed and therefore not a superior product. Sorry. And "organic" Captain Crunch... well, don't get me started.
But we would be really really wrong to give up on the desires the started the organic movement in the first place. The deep desire in many people for food that hasn't been sprayed, contaminated, overly processed, colored and put on steroids to make it bigger, redder, and prettier. The deep desire in many people to eat meat and poultry that has not been raised on antibiotics and steroids. The deep desire in many people (even if they can't articulate it) to eat salmon that actually has omega-3 fats in it and didn't have its color chosen for it from a Benjamin Moore paint wheel on a salmon-farm. And — dare I say it — there is a growing nascent movement of people who actually care about humane farming and the lives of the animals we sacrifice so that we can eat well, and would like those animals — many of which by the way are as intelligent as dogs — to actually have some modicum of a stress free, drug free life and a quick and painless death before we eat them.
These desires shouldn't be trivialized — or worse, put to sleep — by the "organic skeptics." Sure, there are problems with "organic" labeling. But it's a move in the right direction... a first step towards a more responsible food supply. And in many cases, it's the difference between eating a thin layer of carcinogenic pesticides with your strawberries, and not eating said layer.
Don't give up on organic.
Like they say about life — it might suck sometimes, but it really beats the alternative.




