Acomplia: The New "Weight Loss" Drug
I'm hearing a lot of buzz about a new weight loss drug on the horizon. It's called Acomplia. They're already holding press conferences to position it as a "heart health" drug since it has "effects" on two major cardiovascular risks — obesity and smoking. The drug's maker, Sanofli-Aventis, is already making pitches to investors.
The operative word here is "effects." Which are pretty unimpressive.
In one study, the average weight loss was 14 pounds. This sounds pretty good until you realize it was over the course of one year. In the other study, people on the highest drug dosage lost about 1/2 pound per week (8.5 pounds over 16 weeks.)
Do the math. It's pretty underwhelming.
The pharmaceutical guys pitch these drugs like they're the second coming of the messiah, and they use percentages to make them sound a lot more impressive than they are. It's an object lesson in how to mislead with statistics. Sure, the Acomplia group did 400 pecent better than the placebo group, but the placebo group lost 2 pounds and the Acomplia group lost 8. Give me a break.
I wouldn't run out and buy stock in this one.
6 Comments:
spot on, as always. This is a great blog - I'm going to make sure my friends know about it!
And great job to accent design! what a beautiful site.
best wishes!
It will sure be interesting seeing how this gets marketed. I have the feeling we better have our seatbelts on. Sheesh!
:)
Lora
Hey Jonny,
I recently wrote about this so-called obesity drug on my blog as well.
It never ceases to amaze me the desperate measures people will take to try to lose weight without putting in the proper amount of hard work and conscientious effort to make it happen for themselves.
When will our society ever learn that there is no "magic pill" or "secret" to weight loss. You just gotta do it! Keep fighting the good fight my friend.
Ah, it is so tempting to run out and purchase the new miracle drug ... and the next one when this one doesn't deliver ... and the next one ... You are so right and it took this girl 20 years of crash dieting and pill popping to realize that hard work, consistency, knowing my own body and having a whole lot of determination is the key to permanent and healthy weightloss.
Love the new site Jonny - it's now a part of my daily reading.
Reading this is part of my daily routine now. THanks...
Hello
Has anyone heard about this store? - http://bodybuilderschoice.com
sorry if there is already a thread for this i did not see it...
Regards
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